It's not just a hot flush

Too often dismissed as “just hot flushes,” menopause is a profound transition that affects the body, mind, and emotions of millions of women. This campaign brings the realities of menopause into the spotlight—breaking the silence with a tone that is honest, humorous, and compassionate.
We adopted a bold, energetic visual language using vibrant colour palettes and playful illustrations. Instead of clinical or somber depictions, symptoms are visualised in a way that feels relatable and empowering. Each illustration features diverse women, portrayed with resilience and personality, highlighting the strength behind the experience. The result is a campaign that invites curiosity, reduces stigma, and creates space for open, positive conversations about menopause.