The W7 Cosmetics rebrand was focused on elevating the brand’s identity to better reflect its bold, trend-driven ethos while appealing to a new generation of beauty lovers. The new look embraces vibrant colours, edgy typography, and a confident tone of voice to amplify W7’s fun, rebellious spirit. From packaging to digital assets and social content, every touchpoint was designed to stand out in a crowded market and speak directly to the brand’s fearless, self-expressive audience—all without losing the accessibility and affordability W7 is known for.
